Research Director

As Econsultancy’s Research Director, Laurence Bird leads the content & research strategy and team for Econsultancy’s subscribers.

Previously, Laurence worked in Haymarket’s Strategy & Planning team where she led the insight strategy across the whole group.  She joined Haymarket from AutoTrader, where she led the customer value strategy and insight team for the #1 digital marketplace in the automotive industry.

Earlier, Laurence worked as an independent consultant and held positions at several media, marketing and analytics companies.  She was Digital Research Director at Time Warner where she led the digital insight programme for CNN International globally, including the creation and management of award-winning thought-leadership projects.

Previous to that, Laurence was Vice-President at IAB Europe and Head of Planning & Research at IAB UK where she worked closely with the CEO and Board and acted as a consultant to the online and mobile industries. She also chaired the IAB’s Research Council, led the research & planning team, and managed the Measurement Committee.

Before joining the IAB, Laurence held several positions at Walt Disney International where she provided quantitative and qualitative analysis and conducted and commissioned projects across all product categories, including digital, TV, films, consumer products and theme parks. She was involved in global initiatives focusing on the company’s brand management and strategic planning.

Laurence holds a global top-tier Executive MBA from Imperial College Business School, where she specialised in Strategy, Entrepreneurship and Marketing. While studying, she won the prestigious London Business School Business Plan Competition and consulted for the Beijing Olympic Games.

Insights Editor

Ben Davis is Insights Editor at Econsultancy. He edits Econsultancy articles and contributes to our reports and events. Ben is interested in emerging technology, UX and brand. He lives in Manchester, England.

Insights Writer

Nikki Gilliland is a writer at Econsultancy.

Senior Analyst

Rose Keen is a Senior Analyst and author at Econsultancy, where she helps deliver industry-leading research for the digital marketing industry.

With over 10 years of media and business strategy experience, she has worked across a wide range of industries from automotive and consumer electronics to food and fashion. Her particular interest is the intersection between consumer behaviour, cultural shifts and technology.

Senior Analyst

Lynette works in the research team at Econsultancy, where she works on delivering industry-leading research, briefings and reports for the digital marketing industry. Her previous experience has involved responsibility for delivering measurements and insights and improving overall online customer experience for Cancer Research UK and the Royal Mail Group.

Deputy Insights Editor
Rebecca is an internet aficionado, technology enthusiast, and an ardent fact-checker. Her favourite topics to sound off on include voice search, SEO, emerging technology, digital transformation, UX, and ridiculously overhyped marketing trends.
 Away from the blog, she can mostly be found on Twitter.

Senior Learning Editor

As a Senior Learning Editor and consultant, Julian defines and develops customised learning solutions that help accelerate the digital transformation of Econsultancy’s global clients. He also contributes to the ongoing development of Econsultancy’s multi-touch learning offering.

Julian has spent over 25 years working at the forefront of digital marketing and ecommerce, advising and training clients across sectors on how best to adopt, and adapt to, ever evolving digital media & technology within the marketing mix.

Most of this time was spent within the media agency world (with stints within WPP and Dentsu) where he was responsible for delivering integrated, digital marketing communications plans, consultancy and training within insight & strategy roles.

SVP, Learning

Stefan manages all of Econsultancy’s research and content in North America. He is the primary author of over 100 studies exploring topics in digital marketing, technology and business transformation with partners such as Adobe, Google, IBM, Microsoft and Salesforce.

Stefan’s work has been featured in the Wall St. Journal, New York Times, USA Today, NPR, CNN, CNBC, Fast Company and AdAge.

Before joining Econsultancy, Stefan was the research director for MarketingSherpa. He began his digital career as co-founder of rich media pioneer Bluestreak, now part of Dentsu.