Senior Analyst
Rose Keen is a Senior Analyst and author at Econsultancy, where she helps deliver industry-leading research for the digital marketing industry.
With over 10 years of media and business strategy experience, she has worked across a wide range of industries from automotive and consumer electronics to food and fashion. Her particular interest is the intersection between consumer behaviour, cultural shifts and technology.
A guide to the latest trends, developments and statistics in ecommerce, including the rise of store-based delivery options, cross-border commerce growth and the green packaging boom, providing a snapshot of what is happening right now in ecommerce.
With the digital marketing skillset expanding alongside evolving business and consumer needs, organisations face a ‘war on talent’ as demand outstrips supply. This quick guide looks at how businesses can optimise their recruitment process to attract and retain the right candidates.
A guide to the latest trends, developments and statistics in ecommerce, including new retail media partnerships, q-commerce consolidations and India’s ecommerce initiatives, providing a snapshot of what is happening right now in ecommerce and what you need to be aware of.
Market research provides vital insight into customer behaviour. This best practice guide defines a framework for conducting market research and demonstrates how data can be turned into insight, and then into action.
A guide to the latest trends, developments and statistics in ecommerce including new brand marketplaces, the third-party cookie phase-out delay and in-ad purchasing, providing a snapshot of what is happening right now in ecommerce and what you need to be aware of.
Bringing together survey results from more than 700 marketing professionals, Econsultancy’s annual Future of Marketing report looks at the trends shaping the industry and marketers’ priorities over the next two years against a backdrop of post-pandemic recovery and unprecedented economic challenges.
A guide to the latest trends, developments and statistics in ecommerce, providing a snapshot of what is happening right now in ecommerce and what you need to be aware of.
A guide to the latest trends, developments and statistics in ecommerce, providing a snapshot of what is happening right now in ecommerce and what you need to be aware of.