‘TikTok has changed the space significantly’: LTK on the impact of influencers on social commerce
Robin Ward, Head of Sales for influencer-led commerce platform LTK, discusses the impact creators are having on social commerce sales.
Nikki Gilliland
Reckitt’s Head of Brand Experience and Design: separating physical and digital is ‘not how we experience brands as people’
Jos Harrison, Global Head of Brand Experience and Design at Reckitt, spoke at Econsultancy Live about building brand equity throughout the FMCG customer journey, arguing for a service-led approach that recognises how consumers relate to brands.
Connecting with Gen Z and a new role for content: How ecommerce marketers must adapt
Leaders from ecommerce businesses including Carwow and Ufurnish discuss current challenges and what marketers can do to build resilience.
A day in the life of… TikTok agency co-founder Dean Rojas
Dean Rojas is the co-founder and president of Gassed – a full-service TikTok agency operating in the USA. We spoke with Dean to find out more about his day-to-day role, as well as all things TikTok and social.
How new beauty-focused shopping apps are aiming to shape social commerce
New social commerce apps such as Trendio and Flip are aiming to transform the beauty space, combining TikTok-style short videos with ecommerce capabilities. Can they carve out a new niche in beauty retail?
TripleLift’s Sonja Kristiansen on commerce media, CTV and first-party audiences
Sonja Kristiansen is Chief Business Officer at adtech company TripleLift. I recently spoke with Sonja to find out more about her day-to-day role. We also discuss various trends in advertising, including CTV, native ads, and commerce media. Tell me about your role – what does a typical day look like for you? Sonja Kristiansen: As […]
How hybrid shopping trends are impacting automotive retail
A slowdown in growth of online-only sales, mixed picture for marketplaces and the reception to some OEM subscription services show that like wider retail, automotive needs to strike the right balance between online and offline selling.
A day in the life of… a sustainable packaging consultant
Gillian Garside-Wight, director of consulting at Aura, talks to Econsultancy about the retail industry and the circular economy.
How Marks & Spencer has innovated its social media presence
From TikTok to virtual influencers, M&S has been experimenting on social channels as it continues its brand turnaround.
A day in the life of… Yieldmo’s Lisa Bradner
Lisa Bradner is the Chief Commercialization Strategy Officer at programmatic ad exchange Yieldmo. We sat down with Lisa to discuss advances in programmatic, including contextual targeting, behaviour modelling and ad budgets. Tell me about your role… What does a typical day look like for you? At a macro-level, I’m the voice of our customer internally […]
‘People have been talking about personalisation for years’: Movable Ink’s James Glover on how brands can now deliver on its promise
The general manager of AI at the content personalisation company discusses the capabilities of its Da Vinci AI solution, and how marketers should approach personalisation.
Three examples of FMCG campaigns across TikTok, AR and shoppable video
Despite issues like brand safety and ‘signal loss’ – a term used in the ad industry to refer to attribution difficulties in the wake of new privacy and anti-tracking measures – social media remains a priority for marketers who are eager to reach engaged consumers. Marketers are also using contextual advertising to do so, creating […]