2023 Digital Trends
This 60-minute session examines what trends marketers need to be aware of and considerations for how they might manifest in terms of strategic and tactical planning in the short and medium term.
Placing your challenges in context
Our expert-led analyst sessions bring to life the latest research, trends and best practice in an interactive format, while helping to put your organisation’s challenges into context.
From intimate ‘lunch and learns’ through to global live streams and internal marketing conferences, these engaging presentations are designed to encourage questions and spark discussion.
Included in all Enterprise memberships.
Ecommerce Trends and Best Practice
From the emergence of new shoppable formats to challenged shoppers’ budgets, we are entering a new stage in the evolution, adoption and role of digital commerce.
Marketing Through the Storm
With consumer spending being squeezed, success in the present and into the future will depend on the strategies employed now and an understanding of both today’s business climate and today’s consumer.
Understanding the Changing Digital Advertising Landscape
As digital media is increasingly where audiences can be found spending their time, marketers need to reach their audiences effectively.
Getting to Grips with Behavioural Science
From anchoring to the zero-price effect, this 60-minute example-rich session will examine how behavioural science and behavioural economics can be used across the customer journey.
Using Content and Marketing Automation to Drive Effective Engagement
Digital has taken content to another level and technology is enabling marketers to reach customers in the right moment and channel, with the right messaging, at scale.
Driving Brand Awareness and Customer Acquisition
Increasing your customer base is one of the fastest ways to grow your business, with brand awareness and acquisition highlighted as top priorities for marketers across all media channels.
Understanding the Creator Economy
As customer acquisition costs have risen in recent years, brands are looking for new acquisition channels, with many now turning to influencer and creator-focused content and marketing.
Customer Centricity and Personalisation
Personalisation is key in providing outstanding customer experiences, making customers’ lives easier and increasing customer lifetime value.
Lynette Saunders
Lynette is a Senior Analyst with significant experience leading measurement and customer experience strategy for some of the UK’s most recognised brands, such as Cancer Research UK and the Royal Mail Group.
Rose Keen
Rose is a Senior Analyst with many years of media and business strategy experience, working across a wide range of industries from automotive and consumer electronics to food and fashion.
Stefan Tornquist
Stefan is SVP Research and Learning Content at Econsultancy. For over 20 years he has helped businesses understand and navigate the digital revolution.