Digital skills need updating at least monthly, say 6 in 10 professionals
Econsultancy’s latest survey shows that for many organisations, adding digital skills has become a continuous assignment.
Ben Davis
Web performance needs to be ‘part of the conversation’ for marketers: Sputnik Digital’s Andy Nicol
The agency MD talks digital projects, legacy tech and web performance, saying that getting the engineering right helps meet objectives across UX, SEO and conversion.
Econsultancy’s digital and marketing trends for 2023
What are the overarching trends that will define how marketers will think and act in 2023, and the challenges and opportunities they will face? We explore four key trends. For some more channel-specific predictions, see our previous expert roundups on ecommerce, personalisation, retail media, influencer marketing, SEO, and social ads. Our trends for 2023: Resisting […]
Personalisation in 2023: What do the experts predict?
Personalisation – is it the key to conversion and the logical endpoint for comms, or merely a marketing pipedream? The answer is likely somewhere between the two, but to give us some more perspective on what marketers should expect from personalisation in 2023, I asked the opinions of some experts at AI-powered SaaS content platforms […]
Ecommerce in 2023: What do the experts predict?
The last year has been turbulent in ecommerce, following on from the surge in online shopping during 2020 and 2021. However, online sales are still growing steadily in the longer term (hitting 30% of total retail again in the UK in November 2022 according to ONS data), and the channel will be key for many […]
2022: Self-disruption in pursuit of ecommerce growth
Growth in ecommerce in 2022 will be about more than selling in an increasing number of channels. Online retailers who are serious about success need to get comfortable with change – and with disrupting themselves.
Ashley Friedlein on the new normals for 2022 in digital and marketing
Hybrid is here to stay. The war for digital talent intensifies. Connections become more direct. These are the new normals for 2022 in digital and marketing, according to founder Ashley Friedlein, speaking at Econsultancy’s first quarterly trends briefing of the year (subscribers can watch in full). He referred to 2020, 2021 and 2022 as, respectively, […]
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Ecommerce in 2022: What do the experts predict?
Whilst the rest of 2021 might not have seen ecommerce adoption hit the heights of January of that year (nearly 38% of total retail sales in the UK), comparisons to 2019 still show how things have changed. Holiday shopping now looks to be roughly 30%+ online, compared to c. 21% pre-pandemic. So, looking in the […]
Digital advertising in 2022: What do the experts predict?
Looking to 2022, we’ve collected predictions from the world of adtech and performance to find out the big trends of the next 12 months in digital advertising. From first-party data and retail media, to ad creative and upper-funnel campaigns, the list is dominated by the ongoing challenges created by Covid-19, changing views on privacy, and […]
The top 25 Econsultancy articles of 2021
Every year as we approach the holidays, we share our most popular posts of the year. Here’s the list for 2021, touching on themes such as data privacy, TikTok, customer experience in the round, and digital transformation in FMCG and B2B. Click through from the headlines if you want to read more. N.B. A handful […]
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Four unmissable talks at Econsultancy Live: The Future of Ecommerce
Econsultancy Live: The Future of Ecommerce takes place November 22-24 and includes brand speakers from the likes of Aldo, Snug, Radley, Unilever, and the V&A.
What not to miss at October’s Festival of Marketing
It’s always fun picking out your favourite talks from the Festival of Marketing agenda. One of the charms of the virtual format the Festival has been using over the past year is that with no concurrent sessions and everything available afterwards on demand, those delegates with enough stamina should be able to listen to every […]