We examine three travel marketing trends for 2023. Value-based messaging and finance-focused products, the role of travel agents and the continued rise of apps.
The leisure company worked with Hewitt Matthews to create audience personas which were used to guide ongoing channel and creative optimisation, driving a 13% uplift in average order value with a 52% reduction in acquisition costs.
The hotel chain worked with Merkle for a campaign based around creating authentic, light-hearted content to resonate with younger audiences.
The online travel marketplace partnered with Onefifty Consultancy to produce authentic content which boosted engagement
Your Overseas Home worked with Semetrical to increase visitors by 900% by earning authoritative media backlinks.
The emirate, part of the UAE, used influencer power and key insights into video viewing habits and holiday inspiration to drive 25 million video views and boost its share-of-voice against competing tourism destinations
The tourist destination worked with Holdens on a PPC campaign that drove engagement and a display campaign which then drove conversions
A collection of the most recent statistics and market data on online marketing, ecommerce, the internet and related digital media, drawn from Econsultancy’s Internet Statistics Database. Aimed at marketers looking for benchmarking stats, evidence for use cases or persuasive figures for procuring investment.
At a recent event, interim CEO of TGI Fridays Julie McEwan spoke about the brand’s work to innovate on its legacy and invest in digital platforms.
This briefing is part of our Digital Transformation Monthly 2022 in Review, which looks back over the trends that defined the past year and considers how they might impact the year to come.
We examine three travel marketing trends for 2023. Value-based messaging and finance-focused products, the role of travel agents and the continued rise of apps.
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