The CTV ecosytem may soon have its ‘year of mobile’
Quantcast VP EMEA Matt White discusses the growth of connected TV, and draws parallels with a time before Facebook went mobile and the mobile ecosystem exploded.
Amid retail media FOMO, how can the smaller players compete?
Retail media is now a core function at the big players like Walmart, but how can smaller retailers compete in a fragmented retail media landscape? We ask Mark Williamson from retail media platform CitrusAd.
Retail media in 2023: What do the experts predict?
News and developments in retail media dominated 2022. “Everything is an ad network“, summarised analyst and investor Eric Seufert. As online continues to represent an increased proportion of shopper spend in the wake of Covid-19, retailers (and beyond) are increasingly waking up to the advertising opportunities that this presents – while brands are seeking new […]
Social advertising in 2023: What do the experts predict?
It has been a tumultuous year in social advertising, as brands and advertisers pulled back on paid social amid macro-economic challenges and iOS privacy updates. So, as we head into 2023, can we expect a different story? We spoke to industry experts to get some insight into what’s to come, with brand safety, first-party data, […]
From TV to short-termism? Discussing 2023 ad budgets with the attribution experts
UK advertisers are planning to cut-back on offline media in favour of digital spend, as the recession puts increased pressure on budgets. This is according to research from ISBA and Ebiquity, who surveyed 59 brand advertisers (which included three of the UK’s top 10 by spend and 11 of the UK’s top 50).
Nikki Gilliland speaks to a few people in attribution and media optimisation about what’s happening in advertising right now, and how this might impact the over-arching goals of digital media spend.
Social Media Advertising Best Practice Guide
Social media platforms can offer brands highly targeted and effective advertising in a wide variety of formats. This best practice guide covers the key opportunities, with practical advice on navigating the challenges, designing campaigns and developing a strategy.
Paid Search Best Practice Guide
Search engines are often the first port of call in the customer journey. Econsultancy’s Paid Search Best Practice Bundle covers everything businesses need to know about the complex and constantly evolving area of paid search advertising.
Internet Statistics Compendium: Advertising
A collection of the most recent statistics and market data on online marketing, ecommerce, the internet and related digital media, drawn from Econsultancy’s Internet Statistics Database. Aimed at marketers looking for benchmarking stats, evidence for use cases or persuasive figures for procuring investment.
The Fundamentals of Digital Advertising
With the digital arena expanding to include apps, TVs, virtual worlds and even outdoor billboards, digital advertising has grown vastly in size and scope in recent years. This best practice guide looks at how marketers can successfully plan, create, execute and measure digital ad campaigns.
Quick Guide to Online Video
This quick guide looks at the power of video as a marketing tool and outlines the key considerations for creating a video strategy, from setting objectives and defining the audience to content planning and distribution.
Digital Transformation Monthly: The Rise of Retail Media Networks
This special edition of Digital Transformation Monthly looks at the rise of retail media networks and the conditions that have led to their growing appeal, featuring key stories from individual retailers.
The contextual advertising boom: What is it, and how can brands take advantage?
What exactly do we mean when we talk about contextual advertising? Why is this particular type of advertising – once the predominant method of online ad targeting, which later took a back seat to behavioural targeting – experiencing a resurgence in popularity? And how can brands employ it to best effect?
Take a deep dive into retail media with Econsultancy’s new learning plan, ‘Optimising the Retail Media Opportunity’
Econsultancy has just expanded its Ecommerce Deep Dive learning content with a new learning plan, Optimising the Retail Media Opportunity, which explores how marketers and advertisers can best exploit retail media as part of their overall marketing mix. Retail media has surged in importance and relevance in recent years as increased online traffic has led […]
TripleLift’s Sonja Kristiansen on commerce media, CTV and first-party audiences
Sonja Kristiansen is Chief Business Officer at adtech company TripleLift. I recently spoke with Sonja to find out more about her day-to-day role. We also discuss various trends in advertising, including CTV, native ads, and commerce media. Tell me about your role – what does a typical day look like for you? Sonja Kristiansen: As […]
A day in the life of… Yieldmo’s Lisa Bradner
Lisa Bradner is the Chief Commercialization Strategy Officer at programmatic ad exchange Yieldmo. We sat down with Lisa to discuss advances in programmatic, including contextual targeting, behaviour modelling and ad budgets. Tell me about your role… What does a typical day look like for you? At a macro-level, I’m the voice of our customer internally […]
Three examples of FMCG campaigns across TikTok, AR and shoppable video
Despite issues like brand safety and ‘signal loss’ – a term used in the ad industry to refer to attribution difficulties in the wake of new privacy and anti-tracking measures – social media remains a priority for marketers who are eager to reach engaged consumers. Marketers are also using contextual advertising to do so, creating […]
CitrusAd’s Mark Williamson: fully outsourcing retail media isn’t “a winning model”, retailers need “skin in the game”
The SVP Client Strategy & Development at retail media platform CitrusAd gave his thoughts on the question of in-housing versus outsourcing for major retailers developing their own media programmes.
DAC Group’s Mike Fantis on life at a performance marketing agency
Mike Fantis is VP Managing Partner at performance marketing agency DAC Group. We caught up with Mike to find out more about his role. We also discuss marketing budgets, the importance of first-party data, and what’s to come as we head further into the year. Tell me about your role – what does a typical day […]
Security software company cuts cost per acquisition by 75% with Google Ads overhaul
Noggin worked with Rocket Agency to rethink its paid search strategy, resulting in an increase in leads for less cost.
Cloud computing company drives 156 qualified leads with interactive football predictor campaign
Proact worked with Sharper B2B Marketing to boost its brand awareness and generate MQLs and pipeline
Electrical equipment supplier boosts return on ad spend 20% by optimising Google Ads campaigns
4Cabling worked with Rocket Agency to improve its search advertising strategy
BSI increases B2B conversions by 254% with advertising and content optimisation
BSI, the UK’s national standards body, worked with The Think Tank to test channels, messaging and creative assets on different business sizes and sectors to build a more effective customer journey
Blue Cross Big Pet Census attracts new direct debit supporters
The animal charity worked with Campfire Agency on a campaign centred on giving a voice to the UK’s pets.
Specsavers’ data strategy drives 34% appointments uplift at a lower cost
The eyecare provider partnered with MG OMD to optimise paid search ad bids, basing it on appointment capacity rather than geo-targeting, to keep the CPA low.
IT services company drives £1.45 million pipeline value with online racing game
CDW and partner business Dell EMC worked with Sharper B2B Marketing on a fun campaign that bucked sector norms
Prime Leisure Group boosts Ninja Warrior UK revenue by optimising digital advertising
The leisure company worked with Hewitt Matthews to create audience personas which were used to guide ongoing channel and creative optimisation, driving a 13% uplift in average order value with a 52% reduction in acquisition costs.
Financial services industry body drives training sign-ups with omnichannel campaign
CFA UK worked with Vested on a research-based, two-phase campaign which generated £225,000 revenue from training registrations
Accenture Song MD Pritesh Gadhia: we want to help businesses go from ‘customer-centric’ to ‘life-centric’
Pritesh Gadhia is Managing Director, UK and Ireland, at Accenture Song (formerly Accenture Interactive). We asked him about his role, his opinions on the metaverse and the future of brand marketing. Tell us about your role – what does a typical day look like for you? There is no typical day! I’m fortunate to be […]
Fuse’s Amelia Dabell on digital transformation in sports sponsorship
Amelia Dabell is Digital Planning Director at Fuse, a global sports and entertainment agency. We caught up to find out about her role, and how sports media and sponsorship is changing. Tell us about your role – what does a typical day look like for you? I am primarily responsible for leading and growing Fuse’s […]
Notepad’s Naeem Alvi-Assinder on brand strategy and inclusive agency culture
Naeem Alvi-Assinder is the Founder and Managing Director at brand strategy and design agency, Notepad. I chatted with Naeem to find out more about Notepad, its ethos, and what he thinks are some of the key factors for brand growth in 2022. Tell me about Notepad – what was the motivation behind starting the company? […]
Fast Track Digital Marketing
Through 12 engaging video modules, recommended readings and quizzes to test your knowledge, you’ll learn the fundamentals of digital marketing. Includes modules on advertising and measurement.
Advertising statistics – explore the ISD
Keep up to date with the latest advertising statistics via the Internet Statistics Database. Browse, save and export charts as you go.
