Hyundai improves positive perceptions of electric vehicles by a third through partnership with leading online media company
The car brand worked with web portal, news and TV owner Seznam.cz to amplify its sponsorship of the Czech football team
How hybrid shopping trends are impacting automotive retail
A slowdown in growth of online-only sales, mixed picture for marketplaces and the reception to some OEM subscription services show that like wider retail, automotive needs to strike the right balance between online and offline selling.
Internet Statistics Compendium: Automotive
A collection of the most recent statistics and market data on online marketing, ecommerce, the internet and related digital media, drawn from Econsultancy’s Internet Statistics Database. Aimed at marketers looking for benchmarking stats, evidence for use cases or persuasive figures for procuring investment.
Mazda UK’s content and social media campaign drives engagement for new SUV model
The car manufacturer partnered with OneFifty Consultancy for an influencer marketing and CRM-focused campaign which moved its target family audience through a customer content journey.
Genesis Motors’ influencer campaign drives engagement in new market
The automotive brand worked with eightandfour on a macro influencer strategy which used emotive, aspirational content to increase website traffic by 70% throughout Europe
Hyundai uses integrated strategy to promote new electric car
The car manufacturer partnered with Team5pm for a content and social campaign that boosted brand awareness by 231%
Social listening campaign captures interest in Citroën’s electric, quadricycle vehicle to the UK market
33seconds agency used online viewers’ comments to create buzz about the vehicle and generated 1,000 reservations to purchase in one month
Car leaser’s content marketing and influencer campaign helps increase electric vehicle sales
LeasePlan UK worked with Bottle to overcome consumer and trade adoption barriers to electric cars, to increase engagement and drive organic traffic
Content campaign amplifies Hyundai’s sponsorship of the Czech national football team
The auto manufacturer partnered with Seznam Brand Studio to increase brand awareness and engagement around the Euro 2020 tournament
Audi overhauls online customer experience to drive a 65% sales conversion uplift
The car brand partnered with BBH to replicate the desirability of its offline experience online, in a more immersive yet efficient digital experience. This case study was shortlisted in the Marketing Week Awards.
Number 1 Plates adopts ROAS strategy to drive 433% sales uplift
The ecommerce site partnered with Circus for a paid search approach which reduced waste then drove growth via a more flexible Return On Advertising Investment strategy.
CarMats.co.uk startup generates £2m+ revenue via optimised user experience and SEO strategy
Digital agency Evoluted’s challenger brand drove rapid growth through innovative use of the DVLA database and customised recommendations.
Mazda’s improved digital customer journey boosts test drives by 40%
The car manufacturer worked with digital agency Candyspace to transform its online customer experience, leading to higher levels of engagement and lead conversion.
Online car dealership Lookers drives up conversion rates with integrated site rebuild
The new site aimed to make the process of buying a new car fun, and reduced the time taken to advertise a car online from two days to 15 minutes.
Marketing Automation Best Practice Guide
This best practice guide discusses the key benefits of marketing automation and provides advice on strategy and implementation. It covers the opportunities marketing automation offers businesses today, as well as what the future might hold.
Customer Journey Mapping Best Practice Guide
A best practice guide providing marketers with overview of customer journey mapping and a simple starting point for anyone yet to map out their customer journeys.
Connecting with Gen Z and a new role for content: How ecommerce marketers must adapt
Leaders from ecommerce businesses including Carwow and Ufurnish discuss current challenges and what marketers can do to build resilience.
1
PayByPhone’s UK CEO on the company’s obsession with UX
Talking about cars is not really my thing. Parking, on the other hand, I find strangely fascinating.
How Audi UK reinvented itself as a premium digital brand
In many respects, the automotive industry is quite a traditional one, particularly when it comes to its digital presence and how its products – cars – are presented digitally.
