TikTok in healthcare: How should pharma marketers approach the platform?
From creativity to PMCPA guidance, we talk to Ogilvy Social.Lab’s Dimitri Cologne about what pharma marketers need to consider when adding TikTok to their content strategies.
Report: Pharma’s social media use is maturing, but opportunities abound
We talk to Ogilvy Health’s Rebecca Carter about the results of the agency’s Social Check-up 2023 report, which delves into the social media maturity of 10 big pharma companies.
How value-based healthcare is changing pharma’s approach to customer engagement
A look at how patients are being empowered to share real-world data, and digital is being used to both improve value for patients and engage HCPs.
Four big digital trends set to impact pharma marketers in 2023
The digital transformation of pharma has continued apace during the past few years, changing the way that both healthcare professionals (HCPs) and consumers communicate with each other and with pharmaceutical brands. But what digital marketing trends will shape pharma in 2023? From ad-supported media to influencer marketing, here’s a look at what’s on the horizon […]
Lil-Lets hits five million impressions in South Africa with inclusivity-focused campaign
The femcare brand worked with Retroviral to address consumer disappointment with period advertising
Tampax increases sales by 9% in myth-busting influencer campaign
The period care brand worked with LADbible Group to educate and engage its young female audience via a combination of relatable, trusted and authentic celebrity, expert and peer-to-peer content
Maltesers’ #TheMassiveOvershare purpose-led campaign boosts sales by 7%
Working with AMV BBDO, the confectionery brand’s omnichannel campaign used influencers to normalise conversations around maternal health This campaign was shortlisted in the Marketing Week Awards 2022
Internet Statistics Compendium: Healthcare and Pharmaceuticals
A collection of the most recent statistics and market data on online marketing, ecommerce, the internet and related digital media, drawn from Econsultancy’s Internet Statistics Database. This report is aimed at marketers looking for benchmarking stats, evidence for use cases or persuasive figures for procuring investment.
B2B Content Marketing Best Practice Guide
This report looks at all stages of the content marketing process which, when executed effectively, can be a powerful engagement tool and convey brand purpose and brand story in a credible and authentic way. The report offers best practice advice from experts in the field.
The Fundamentals of Marketing Measurement and Analytics
A guide covering approaches to marketing measurement and analysis, also looking at how businesses can tailor their measurement strategies to their available data maturity and resource, and reviewing some of the common tools used by businesses in data analysis.
Ecommerce Best Practice Guide
Econsultancy’s Ecommerce Best Practice Guide lays out a comprehensive blueprint for businesses looking to update their existing ecommerce offering or develop a new proposition. The report gives in-depth guidance on strategy and operations, generating demand, converting demand and measurement in ecommerce.
Change Management for Marketers Best Practice Guide
This report provides marketers with practical guidance and advice on how best to manage change in the context of rapidly shifting technology, consumer behaviour and market dynamics.
How Johns Hopkins Medicine adapted its content strategy in the Covid-19 pandemic
To cater for rising public interest in Covid-19, Johns Hopkins Medicine quickly developed a search and content strategy early in 2020, changing the way it worked with experts across the organisation to make the most of its content architecture.
Why data security needs to be “baked in” to healthcare to earn consumer trust
The digital transformation of healthcare has been progressing at pace since the onset of the coronavirus pandemic; but in the midst of rapid innovation, earning the trust of consumers is still vital.
