From Google announcing multi-modal ‘multisearch’ to the spam targeting efforts of its Helpful Content and Product Reviews updates, to developments in generative AI that could have disruptive implications for web search, it’s been an interesting year in search and SEO.
We reached out to a number of experts to get their thoughts on how they predict the key events of 2022 will impact 2023, where SEOs should focus their efforts over the coming year, how the tough economic climate is likely to affect SEO (and how businesses should be responding), their most “outside the box” forecast for 2023, and more.
Econsultancy’s new and updated series of SEO Best Practice Guides contains everything marketers need to know about search engine optimisation, whether they work for an in-house client-side team, independently, or for an agency.
Econsultancy’s refreshed and updated series of Paid Search Best Practice guides covers everything you need to know about the complex, though potentially very lucrative, area of paid search advertising.
This webinar draws on trends and insights from Econsultancy’s guide to The Fundamentals of Digital Advertising, and it highlights key updates from Econsultancy’s Paid Search Best Practice Guides. It examines:
– Key trends in digital advertising
– Creating a digital advertising plan
– Overcoming key challenges in digital advertising
– How to balance PPC management with automation
– New ad formats to test in 2023
A report introducing the key concepts and terminology of SEO, examining the makeup of a search results page and providing a foundation in the discipline of optimising pages for the search engines.
This report outlines the key changes in search that have occurred since 2020, detailing notable interface updates, changes within the SEO industry and the growth of AI in search processing.
This report outlines the key updates to Google’s algorithm that website owners should know about in order to optimise their webpages. It includes the most recent broad core updates as well general algorithmic shifts that aim to deliver a better experience for the user.
This guide helps website owners identify what SEO practices to avoid in order to comply with search engine guidelines. It explains the difference between a true penalty and algorithmic suppression and offers tips for avoiding penalties applied by Google and Bing.
The agency MD talks digital projects, legacy tech and web performance, saying that getting the engineering right helps meet objectives across UX, SEO and conversion.
Google and Microsoft are racing to be the first to launch generative AI chat in search, with release announcements coming within days of one another. However, the problems are already beginning to show. What are they, and how could they be addressed?
From Google announcing multi-modal ‘multisearch’ to the spam targeting efforts of its Helpful Content and Product Reviews updates, to developments in generative AI that could have disruptive implications for web search, it’s been an interesting year in search and SEO. We reached out to a number of experts to get their thoughts on how they […]
Online Mortgage Advisor worked with Verve Search to generate linked coverage worldwide and improve its search rankings
Gallagher worked with TrunkBBI to hone its website’s content and SEO
Newhay worked with Herd to create audience personas which guided its new website strategy
This report looks at the critical components of on-page optimisation, the practice of improving site rankings by focusing content and ensuring signals sent to search engines are as clear as possible.
This report looks at how businesses can successfully launch into new markets by optimising their international web presence, from choosing a domain strategy to language considerations and content localisation.
This report explores how businesses can succeed at understanding who they are targeting and how they can optimise their keyphrase selections based on what those audiences are typing into search engines.
This report covers the practice of link building and its importance to SEO, and guides businesses through the steps to creating an effective link building strategy that encourages organic traffic. It also looks at how businesses can avoid penalties from search engines.
With changes to the Google algorithm rendering many link building tactics less effective or even harmful to businesses, SEO practitioners have had to significantly change how they work. This report explores these changes and examines the crossover between SEO practice and social and digital PR.
This report provides best practice guidance on how to technically optimise a website in terms of its architecture and performance for the search engines. It includes detailed sections on URL management, sitemaps, side speed, HTML code and other specialist technical considerations.
This report looks at the importance of landing pages for SEO and explains how businesses can employ conversion optimisation techniques to enable excellent user journeys and meet business objectives.
This report looks at how to benchmark and audit internal and competitor websites, explaining the different types of processes involved, why they are important and how to apply the insights gained from them in order to improve web performance.
Measurement allows marketers to track the effectiveness of their efforts. From the role of analytics and the importance of identifying goals to defining data needs and ensuring validation, this report goes beyond SEO to look at the essentials of measurement and reporting.
Search engines are often the first port of call in the customer journey. Econsultancy’s Paid Search Best Practice Bundle covers everything businesses need to know about the complex and constantly evolving area of paid search advertising.
Part of Econsultancy’s Paid Search Best Practice Bundle, this report shows how Shopping campaigns should be set up and optimised for maximum returns.
Part of Econsultancy’s Paid Search Best Practice Bundle, this report covers the tools and strategies advertisers need to test and optimise paid search campaigns, from making use of ad assets to running experiments with ad variations and crafting compelling landing pages.
Part of Econsultancy’s Paid Search Best Practice Bundle, this report covers everything marketers need to know to set up paid search campaigns from the ground up, from structuring campaigns and keyphrase analysis to crafting effective ad copy, tracking and targeting.
Part of Econsultancy’s Paid Search Best Practice Guide bundle, this report looks at how to build a solid strategy for paid search advertising that encompasses budgeting, bidding, resourcing and channel considerations.
Part of Econsultancy’s Paid Search Best Practice Bundle, this report covers the basics of paid search including the latest developments in the space as well as the main challenges and opportunities.
A best practice guide showing how campaigns on Google Shopping should be set up and optimised for maximum returns. Part of Econsultancy’s Paid Search Best Practice Guide.
Best practice guidance for advertisers looking to utilise video ads for both brand building and commercial success. Covering ad formats, video-specific metrics and audience targeting alongside real world examples, this report will help marketers create effective video advertising campaigns.
Browse, save and export more search-related statistics and charts in the Internet Statistics Database. Constantly updated to reflect the latest findings.
