A day in the life of… a sustainable packaging consultant
Gillian Garside-Wight, director of consulting at Aura, talks to Econsultancy about the retail industry and the circular economy.
Web performance needs to be ‘part of the conversation’ for marketers: Sputnik Digital’s Andy Nicol
The agency MD talks digital projects, legacy tech and web performance, saying that getting the engineering right helps meet objectives across UX, SEO and conversion.
TGI Fridays on CRM, rewards and ‘innovating on celebrations’
At a recent event, interim CEO of TGI Fridays Julie McEwan spoke about the brand’s work to innovate on its legacy and invest in digital platforms.
Outdoors Domain reduces reliance on PPC and boosts traffic from SEO to increase revenue by 30%
Specialist agency Megantic’s research-based approach enables Australian bricks-and-clicks retailer to capitalise on organic search, while a switch of platform to Shopify future-proofs its gains.
Luxury paint brand revamps its digital customer experience to boost sales
Little Greene partnered with CTI Digital to improve its customer journey, contributing to a 93% increase in its ecommerce revenue
Software consultancy overhauls website and increases B2B sales leads
OnPath Testing partnered with Articulate Marketing to optimise its website for search and conversion
Quick Guide to Digital Transformation: Agility and Innovation
This quick guide provides an introduction to agile methodologies and the practice of innovation, looking at key principles, techniques and frameworks to aid strategy and project development.
Quick Guide to Implementing a CX Strategy
This quick guide provides businesses with a starting point for putting their CX strategy into action, looking at the principles, techniques and metrics behind the delivery of exceptional customer experiences.
Quick Guide to Optimising Marketing Spend During Challenging Times
This quick guide provides a starting point for brands facing changes to marketing budgets in challenging times. It covers key strategic considerations and tactics for optimising spend, showing how to do more with less.
Quick Guide to Brand Purpose
This quick guide provides advice for businesses seeking to define or rework their brand purpose. It looks at why brand purpose has become a vital component of modern marketing, and why integrating and communicating it effectively can help win customer loyalty and increase employee satisfaction and retention.
Implementing a Customer Experience (CX) Strategy Best Practice Guide
This report offers practical and pragmatic advice for developing and implementing a successful customer experience strategy.
Learning from Digital Disruptors Best Practice Guide
This report defines best practice strategies, tactics and approaches from disruptive brands and businesses and distils key learnings that marketers can usefully apply in their day-to-day roles.
B2B Digital Transformation
B2B businesses embarking on digital transformation programmes must factor in a growing demand for ecommerce and a shift in approach towards customer-centricity. This report provides best practice on the opportunities and challenges involved.
Digital Transformation: Agility and Innovation Best Practice Guide
A report exploring how organisations can adapt to changing circumstances by applying key agile principles to marketing, ecommerce and innovation practice, with best practice recommendations, case studies and useful frameworks for identifying the key building blocks of achieving greater agility, enhanced innovation and organisational change.
Discover marketing strategy statistics with the ISD
Browse, save and export a range of marketing strategy statistics via the Internet Statistics Database, updated regularly to reflect the latest findings from the UK and around the world.