‘TikTok has changed the space significantly’: LTK on the impact of influencers on social commerce
Robin Ward, Head of Sales for influencer-led commerce platform LTK, discusses the impact creators are having on social commerce sales.
Connecting with Gen Z and a new role for content: How ecommerce marketers must adapt
Leaders from ecommerce businesses including Carwow and Ufurnish discuss current challenges and what marketers can do to build resilience.
Specsavers’ head of analytics on talent hunting: we’re ‘less focused solely on GA and technical skills’
In January, the 2023 Marketing Week Career and Salary Survey found that more than a third (34.4%) of marketers identified data and analytics as a significant skills gap within their organisation, making it the biggest marketing skills gap for the second year in a row. The question of how to tackle marketing’s various skills gaps […]
Take a deep dive into retail media with Econsultancy’s new learning plan, ‘Optimising the Retail Media Opportunity’
Econsultancy has just expanded its Ecommerce Deep Dive learning content with a new learning plan, Optimising the Retail Media Opportunity, which explores how marketers and advertisers can best exploit retail media as part of their overall marketing mix. Retail media has surged in importance and relevance in recent years as increased online traffic has led […]
China ecommerce: A simple checklist for converting more traffic on your own website
At Econsultancy Live, Jonathan Travers-Smith, founder and CEO of marketing agency Hot Pot China described some of the challenges for Western brands seeking to sell online into China, including how to optimise your existing ecommerce presence to cater to the needs of the Chinese consumer.
How new beauty-focused shopping apps are aiming to shape social commerce
New social commerce apps such as Trendio and Flip are aiming to transform the beauty space, combining TikTok-style short videos with ecommerce capabilities. Can they carve out a new niche in beauty retail?
Internet Statistics Compendium: Retail
A collection of the most recent statistics and market data on online marketing, ecommerce, the internet and related digital media, drawn from Econsultancy’s Internet Statistics Database. Aimed at marketers looking for benchmarking stats, evidence for use cases or persuasive figures for procuring investment.
Ecommerce Best Practice: Generating Demand
This report looks at how deep customer understanding can help businesses generate demand for their ecommerce propositions and create seamless shopping experiences.
Ecommerce Best Practice: Measurement
This report discusses the metrics that matter most throughout the ecommerce journey and covers testing and optimisation techniques as well as attribution models.
Ecommerce Best Practice: Converting Demand
This report looks at the strategies businesses can employ to convert demand, maximise value and optimise their ecommerce propositions.
Ecommerce Best Practice: Strategy and Operations
This report looks at the fundamentals of ecommerce and discusses how businesses can prime their ecommerce strategy and operations with technology, resourcing and analysis.
Personalisation Best Practice Guide
Research shows clear benefits for companies that make personalisation part of their business strategy. This report provides guidance on how to enable and deliver personalised experiences at scale through data, tools, techniques and people.
Understanding Customer Lifetime Value
1. Executive Summary Customer Lifetime Value (CLV) is considered one of the most important factors in determining present and future success of a business. However, less than half of those surveyed for this research said they were able to measure CLV. With it costing less to retain a customer than acquire a new one and […]
Paid Search Best Practice Guide
Search engines are often the first port of call in the customer journey. Econsultancy’s Paid Search Best Practice Bundle covers everything businesses need to know about the complex and constantly evolving area of paid search advertising.
Digital Transformation Monthly: The Rise of Retail Media Networks
This special edition of Digital Transformation Monthly looks at the rise of retail media networks and the conditions that have led to their growing appeal, featuring key stories from individual retailers.
Digital Shift Q3 2022 Chapter 3 – State-of-the-Art Retail
This chapter considers the implications of the latest developments in retail, including ‘quick fix’ drone deliveries, the idea of Amazon-as-a-service and the launch of the first retail media network in the hospitality sector.
Specsavers’ data strategy drives 34% appointments uplift at a lower cost
The eyecare provider partnered with MG OMD to optimise paid search ad bids, basing it on appointment capacity rather than geo-targeting, to keep the CPA low.
Tesco Clubcard’s Twitter tournament drives 23% membership uplift
The supermarket partnered with BBH for a social media campaign for its loyalty scheme which drove conversation and engagement This campaign was shortlisted in the Marketing Week Awards 2022
Aldi parodies fashion brands to launch new clothing range
The supermarket chain worked with McCann Manchester on a light-hearted social media campaign which led to its clothing range selling out
Stats on online retail - explore the ISD
Visit the Internet Statistics Database for over 2,500 global charts and statistics related to the retail sector, for you to browse, save and export.