Quick Guide to Ecommerce
An introduction to ecommerce strategies, offering practical advice and guidance that marketers and ecommerce professionals can apply in their day-to-day roles.
Quick Guide to Storytelling for Marketers
A look the fundamentals of storytelling that marketers should consider in both external and internal communications, covering topics including storytelling elements, aligning stories with explicit and implicit brand values and how data can inform storytelling in marketing.
Quick Guide to Harnessing the Power of Personalisation
A starting point for marketers building personalised experiences, including best practice and how to overcome challenges in delivery. This quick guide discusses the market context for personalisation and its benefits, before considering how it can be delivered.
Quick Guide to Getting to Grips with Market Research and Insight
An introduction to the basics of market research, providing an overview of the main tools and techniques available to address the most pressing marketing questions, and offering a starting point for marketers looking to establish a research strategy.
Quick Guide to Digital Transformation and the Role of Data
A quick version of the Digital Transformation and the Role of Data Best Practice Guide, providing marketers with a starting point for actioning digital transformation by building a data-led strategy.
Quick Guide to Learning from Digital Disruptors
An abridged version of Econsultancy’s Learning from Digital Disruptors Best Practice Guide, looking at how disruptive businesses operate, and the strategies and tactics they adopt for success.
Quick Guide to Change Management for Marketers
A condensed version of Econsultancy’s Change Management for Marketers Best Practice Guide exploring how to best manage change in the context of rapidly shifting technology, consumer behaviours and market dynamics.
Quick Guide to Maximising the ROI of Digital Marketing
A quick guide covering the main areas that marketers should consider when setting their measurement strategy, including the benefits of calculating ROI, how to select the right ROI model and getting to grips with data.
Quick Guide to Mobile Marketing Best Practice
A quick guide highlighting three key themes – personalising the customer experience, mapping the customer journey and planning for the age of assistance – to help marketers deliver better mobile experiences for their customers and improve the performance of their mobile marketing activity.
Quick Guide to Trust, Transparency and Brand Safety
A quick version of Econsultancy’s Trust, Transparency & Brand Safety Best Practice Guide covering three of the main themes marketers should consider in order to build trust in their organisations.
Quick Guide to Skills of the Modern Marketer
A quick version of Econsultancy’s Skills of the Modern Marketer report, which examines the changing marketing landscape and the key skills required to be successful in this environment.