This quick guide provides marketers with a clear definition of what a customer data platform (CDP) is and how it differs from other data tools. It outlines the benefits, considerations and potential challenges for businesses looking to implement a CDP.
This quick guide looks at the definition of neurodiversity and outlines why it is important and beneficial for organisations to consider the broad spectrum of neurodiversity in all aspects of businesses, from recruitment to accessibility, through to developing a whole approach to digital inclusivity.
This quick guide covers the benefits and opportunities for brands in B2B social selling, looking at the key steps for planning a social selling strategy, evaluating the main social platforms and giving advice on empowering employees and measuring success.
This quick guide shows customer-centric brands how to leverage the power of customer ratings and reviews, covering topics including consumer trust, third-party review sites, review partners and measuring ROI.
This quick guide looks at the potential benefits for brands from price comparison websites and looks at how they can help deliver on a brand’s broader marketing objectives and strategy.
This quick guide gives marketers an introduction to gamification techniques, helping them decide how and when to use them and ensuring they fit a brand’s strategy and overall marketing goals.
This quick guide sets out practical advice on how to optimise conversions throughout the customer journey by taking a user-centric approach.
This quick guide provides the business case for customer journey mapping, setting out six stages for teams to follow and outlining other considerations such as marketing automation and pitfalls to avoid.
This quick guide gives marketers the tools to develop a social media strategy, detailing how to align social with content, and approaches to measurement based on identifying clear objectives.
This quick guide covers the best practice principles to keep in mind when formulating a marketing measurement strategy, including a look at how to employ more advanced measurement capabilities.
This quick guide provides a starting point for marketers looking to master the art of email, covering aims and goal setting through to segmentation and creative.
This quick guide offers an introduction to content strategy, providing guidance and outlining some key definitions, processes, tools, frameworks and practices that can enable an optimised approach.