This best practice guide provides practical advice for empowering successful and powerful remote working. Also drawing on the results of the Covid-19 Business Impact survey, conducted in mid-March 2020, it offers a look at how businesses in the UK and North America are reacting to the Covid-19 pandemic.
This guide covers the challenges specific to hiring for the skillsets required by modern marketing teams in the digital age. It looks at how to use job descriptions as a marketing tool, overcoming the skills gap, building diversity and inclusion into the hiring process, and more.
A report drawing on the Effective Leadership in the Digital Age research, which set out to answer one key question: what does it mean to be a ‘digital leader’ in the context of digital transformation?
Introduction Many marketing leaders have been forced to rethink the structure of their marketing teams in order to take advantage of the new capabilities and tools that are available to the modern marketer. Many have also done so as a result of changes in the wider business landscape. In response to these changes, Econsultancy has […]
This report will identify the key issues, challenges and opportunities around the evolving skills of modern marketers in response to the rapidly changing digital marketing and media environment.
It expands on Econsultancy’s Modern Marketing Model (M3) by examining the key skills required to be successful in marketing organisations.
It is based on a series of in-depth interviews with marketing leaders, a quantitative study of over 500 marketers and a review of the academic and professional literature related to marketing skills.
Leadership is changing in a digital world where rapid change continues to create both challenges and opportunities for businesses and leaders alike. This quick guide contains useful insight and practical models to help leaders understand and navigate this changing environment.
An abridged version of Econsultancy’s Learning from Digital Disruptors Best Practice Guide, looking at how disruptive businesses operate, and the strategies and tactics they adopt for success.
A webinar discussing some of the questions arising from the disruption of the coronavirus crisis, with ideas for solutions including the challenge and opportunity for learning, the new skills and knowledge that will help guide marketers through these difficult times, and the continued importance of marketing fundamentals.
Senior staff responding to Econsultancy’s latest skills survey gauge the relative merits of training, hiring and outsourcing in adding new digital skillsets.
Econsultancy’s latest survey shows that for many organisations, adding digital skills has become a continuous assignment.
The new bite-sized modules on the Skills Cloud elearning platform cover topics across ecommerce, customer experience and data and analytics.
At Econsultancy’s Q3 Briefing, senior marketers from SAP, L’Oreal, Haier Europe and Metro Bank discussed how their teams can best upskill in order to embrace change.
Talk of a “Great Resignation” has dominated conversations about recruitment, retention, and workplace culture since midway through 2021, as the ongoing Covid-19 pandemic prompts a widespread reassessment of priorities and working conditions. The Marketing Week Career and Salary Survey 2022, which surveyed more than 4,400 UK marketing professionals to form a snapshot of marketers’ experiences, […]
The ongoing coronavirus pandemic is impacting every part of our lives, from the places we can go to the way we spend our time, to the priorities we have and the way we spend our money.