Research shows clear benefits for companies that make personalisation part of their business strategy. This report provides guidance on how to enable and deliver personalised experiences at scale through data, tools, techniques and people.
Personalisation – is it the key to conversion and the logical endpoint for comms, or merely a marketing pipedream?
The answer is likely somewhere between the two, but to give us some more perspective on what marketers should expect from personalisation in 2023, I asked the opinions of some experts at AI-powered SaaS content platforms Movable Ink and Phrasee, as well as some ad targeting and data specialists (from InfoSum, Innovid, Space & Time, TripleLift, Wunderkind, Zefr). Econsultancy members can also consult our new Personalisation Best Practice Guide.
With uncertainty brought about by targeting constraints, changing consumer behaviour and privacy laws, what’s next for personalisation?
Covid-19 has accelerated the importance of digital transformation. Suddenly digital is the ONLY way many companies can deliver their experiences to consumers. Of course, just having a digital channel is no longer enough. Everyone wants to deliver personalised experiences to their audiences, but how exactly do you do that? Personalisation is not easy to do, […]
When people in marketing talk about CRM, they typically mean one of two things: the practice of CRM, which stands for customer relationship management; or CRM systems, the platforms that enable marketers to carry out customer relationship management. The two are pretty closely linked, as if you’re considering improving or building a strategy for CRM […]
Tony Miller is VP, Growth and Performance Marketing at WW (formerly known as Weight Watchers), which is now helping more than five million members around the world lose weight and build a healthier lifestyle. Miller recently spoke at Econsultancy Live about how WW uses data-driven personalisation to forge meaningful (and long-lasting) connections with consumers. Creating […]
Midway through 2021, electricals company Dixons Carphone announced that it would be merging its four technology and retail businesses – Currys PC World, Dixons, Carphone Warehouse, and Team Knowhow – under the Currys brand name. Announced in May of last year, the merging of the four brands was complete by October. In its wake, the […]
The general manager of AI at the content personalisation company discusses the capabilities of its Da Vinci AI solution, and how marketers should approach personalisation.
According to research by McKinsey, 76% of consumers say that personalised communication has been a key factor in prompting their consideration of a brand, with 78% indicating they are more likely to make repeat purchases from a brand that delivers on this. However, there is certainly no one-size-fits-all approach to personalisation, and neither is it […]
Personalisation – is it the key to conversion and the logical endpoint for comms, or merely a marketing pipedream? The answer is likely somewhere between the two, but to give us some more perspective on what marketers should expect from personalisation in 2023, I asked the opinions of some experts at AI-powered SaaS content platforms […]