Lay’s AI ‘Messi Messages’ tool amplifies brand’s football sponsorship
The snack brand was invited into fans’ private messaging groups via AI-powered, personalised video messages from footballing legend Lionel Messi.
The snack brand was invited into fans’ private messaging groups via AI-powered, personalised video messages from footballing legend Lionel Messi.
The food on-the-go chain puts its own spin on youthful ‘drop culture’, positioning its new vegan product as a must-have item to create unprecedented demand.
The campaign utilised a new and automated content production process to create ads localised down to the individual hospitality outlet as regions went in and out of lockdown.
The recipe box subscription service created informational resources to inspire site visitors to make their own pasta dishes or order directly from the company during the pandemic, increasing organic traffic by 444% year on year.
A shift to a penetration-based strategy delivered a bucket of returns for the restaurant chain.
‘The World’s First’ campaign exceeded its qualified leads target by over 200%.
M&S Corporate Gifts partnered with Really B2B to deliver an integrated strategy which achieved an impressive uplift in orders and ROI.
Cadbury urges the public to search for Creme Eggs hidden in other brands’ ads, boosting sales and programmatic engagement.
The data-driven campaign drove a 68% increase in new users visiting the personalised pet food brand’s website.
The drinks manufacturer’s ‘Rekorder-land’ Facebook campaign drove a 28% increase in sales of Rekorderlig products.
Nescafé Azera worked with Zenith on a Twitter campaign to engage and excite coffee lovers online, driving both awareness and product consideration.
Share Our Strength partners with location technology company GroundTruth to add mobile ad targeting to its ‘Dine for No Kid Hungry’ campaign, driving 26,857 visits to participating restaurants.