Specsavers’ data strategy drives 34% appointments uplift at a lower cost
The eyecare provider partnered with MG OMD to optimise paid search ad bids, basing it on appointment capacity rather than geo-targeting, to keep the CPA low.
The eyecare provider partnered with MG OMD to optimise paid search ad bids, basing it on appointment capacity rather than geo-targeting, to keep the CPA low.
The supermarket partnered with BBH for a social media campaign for its loyalty scheme which drove conversation and engagement This campaign was shortlisted in the Marketing Week Awards 2022
The supermarket chain worked with McCann Manchester on a light-hearted social media campaign which led to its clothing range selling out
South African supermarket’s delivery app partnered with Retroviral to tap into conversations around the hit Netflix documentary with a topical social video campaign which drove sales of more than one million South African Rand
Chums partnered with Click Consult for a multi-channel campaign based around broad match keywords which were modified to engage relevant audiences.
Strandbags worked with MindArc to improve its online user experience and increase sales by 50% by optimising its personalisation functionality
The footwear retailer worked with Tryzens to provide a more personalised, omnichannel experience which drove loyalty and conversions
Goviers partnered with Megantic to grow its online offering by reducing ineffective pages and improving its content tagging and page architecture
The global fashion retailer worked with MediaVision to monitor product and keyword trends to optimise products and categories most likely to convert and drive incremental revenue across non branded organic traffic.
The fashion brand worked with digital agency Yard to implement the Cubed attribution model to accurately gauge the impact of its display advertising activity
Lazy Susan Furniture partnered with GPMD to overcome technical challenges, enhance its Enterprise Resource Planning (ERP) and prioritise ecommerce integrations resulting in a 145% increase in revenue.
Ireland-based Woodie’s worked with Wolfgang to execute a two-phase campaign which engaged relevant consumers with DIY advice content before they searched for products