In this course you will be expanding on any knowledge you already have on strategy either from your day-to-day role, or from the Introduction to basics course if you have completed that. Although this course only features three lessons you will take a deep dive into the world of brand, distribution, and agile thinking. You […]
Bringing together the survey results from over 900 marketing professionals, Econsultancy’s annual Future of Marketing report looks at the trends shaping the industry and marketers’ priorities over the next two years, after a period of unprecedented global change.
On Monday, KFC was awarded Brand of the Year in the Marketing Week Masters, beating off competition from brands such as Asos and Channel 4.
October 27th, 2021 | 2:00pm BST | 9:00am EST
It’s always fun picking out your favourite talks from the Festival of Marketing agenda. One of the charms of the virtual format the Festival has been using over the past year is that with no concurrent sessions and everything available afterwards on demand, those delegates with enough stamina should be able to listen to every […]
At Ecommerce Expo last week, Richard Robinson, MD of Xeim Engage and Oystercatchers, chaired a panel of agency CEOs and asked them what they see in the future of marketing and ecommerce. Christopher Kenna, Founder & CEO of Brand Advance, a media network that helps advertisers reach diverse communities; Fiona Gordon, CEO of Ogilvy UK; […]
This quick guide provides the business case for customer journey mapping, setting out six stages for teams to follow and outlining other considerations such as marketing automation and pitfalls to avoid.
The most important transformation stories of the month arising from sectors ranging from travel and finance to retail, healthcare and more.
A collection of best practice guides containing actionable, real-world insights, frameworks and practical advice to help both B2C and B2B businesses develop and improve their social media strategy and performance.
The most important transformation stories of the month arising from sectors ranging from retail and finance to travel, automotive and more.
This report offers practical and pragmatic advice for developing and implementing a successful customer experience strategy.