How can brands connect with consumers today in the face of rising living costs? I spoke with Ben Osborne, Director of Insights at Siegel+Gale EMEA, to hear his thoughts on what it means to be a consumer-led brand, and the strategies that brands will be working on in the coming months. How would you define […]
May’s edition of Digital Transformation Monthly looks at developments in the travel industry, from loyalty schemes to Uber’s rise as a super app, the online marketplaces helping big brands contribute to the circular economy, AI advancements within the beauty industry, and many more stories.
April’s edition of Digital Transformation Monthly looks at the rise of online marketplaces from established retail brands, Amazon’s net-zero carbon ambitions, AI innovations within healthcare and many more stories.
This quick guide looks at the increased role of product strategy and marketing caused by growth in direct-to-consumer propositions and products-as-a-service. It provides marketers with a practical guide to the essential principles, processes and practices surrounding these increasingly critical areas.
Technology has come to the forefront – what trends are shaping the industry?
March’s edition of Digital Transformation Monthly looks at the launch of the first flight subscription service in the US, Subway’s digital-only Super Bowl menu, M&S’s new live shopping series, plus the launch of a new ‘recommerce’ platform and many more stories.
The Digital Trends Report from Adobe and Econsultancy, now in its 12th year, is based on a global survey of 10,000 marketers, consultants, and practitioners.
According to a 2018 survey by Forrester, 68% of US consumers say that their social values shape their shopping choices. But of course, findings like these are often based on attitudes and passive intention, as opposed to direct action. The majority of consumers will put other attributes such as value or convenience before a brand’s […]
February’s edition of Digital Transformation Monthly looks at brands experimenting with new physical and virtual retail spaces, online marketplaces and digital rewards schemes, plus the latest developments from established banks adopting fintech practices, and many more stories.
Chris Skinner is President EMEA of media agency UM, which delivers media campaigns across channels for brands including Spotify and Coca Cola. I recently caught up with Chris to chat about his role and achievements at UM, the ad sector’s so-called ‘great resignation’, and the importance of building strong agency culture. Tell us about your […]
B2B businesses embarking on digital transformation programmes must factor in a growing demand for ecommerce and a shift in approach towards customer-centricity. This report provides best practice on the opportunities and challenges involved.
