The latest instalment in this series, available as a presentation and an on-demand webinar recording, covers:
– Generative AI deep dive: Shift looks at the latest and most useful examples of how to apply the technology, and what this says about how the future will shape up.
– Beyond generative AI: Examining seven key applications for AI in marketing and the intersection of AI with the creator economy and its potential for brand collaborations.
– Martech trends: Marketing technology is developing at pace, improving collaboration, facilitating data-driven decision-making and enabling brands to deliver better customer experiences.
– A word on social commerce: ‘Deinfluencing’, social search, and a course correction in live commerce.