Getting to Grips with Voice Search
This guide contains everything that a marketer needs to know about where voice search is now and where it is heading, drawing on a grounded analysis of the latest facts and figures from the field of voice.
Although voice search currently accounts for a relatively small proportion of search queries overall (exact percentages are hard to find, though we have estimated it to be about 13%), organisations courting local searches would be missing a trick to neglect it.
This guide contains everything that a marketer needs to know about where voice search is now and where it is heading, drawing on a grounded analysis of the latest facts and figures from the field of voice.
The marketing world is no stranger to making predictions – some conservative, others more ambitious – about what our industry, and the behaviour of consumers, will look like in the future.
Well, here we are. We’ve made it to 2020, the year that so many believed would be a milestone for voice search, because allegedly, 50% of all search queries by 2020 were going to be conducted via voice.
Last summer, Chinese search giant Baidu made headlines by becoming one of the leading players in the Chinese – and global – smart speaker markets, seemingly out of nowhere.
Conversational user interfaces (CUI) give us the potential to communicate with machines simply and naturally, says Danny Bluestone, CEO of UX-driven digital transformation agency Cyber-Duck. These new kinds of interfaces should be easy for humans to adopt – and because of their ease, can make digital experiences more open, inclusive and accessible than ever before. There […]
Browse, save and export more voice-related statistics and charts in the Internet Statistics Database. Constantly updated to reflect the latest findings.