Provider of global economics data optimises content and addresses indexation issues with scalable SEO solutions
CEIC partnered with Impression to optimise its web pages and increased traffic by 78.45%
ITV Hub update increases monthly active users by 19%
TV network partnered with Candyspace to alter its user interface and make it easier for viewers to access content across different platforms.
E-health site increases search visibility with data-driven content campaign
Zava worked with Peak Ace to engage German consumers with information and advice on relevant but unexplored health topics
VMware Tanzu increases its brand awareness through Diversity, Equity, and Inclusion campaign
Just Drive Media, VMware Tanzu’s agency of record, created a LinkedIn Live panel series that highlighted the brand’s commitment to DEI, boosting organic engagement and positive sentiment
Elucidat successfully diversifies its lead generation posts
Semetrical used SEO tools to design and optimise pages, to reduce the authoring platform brand’s reliance on just one lead generation post.
Microsoft Education increases sales leads as part of global audience segmentation campaign
Partnering with SHARE Creative, the learning software provider personalised ads to 170+ markets’ evolving product usage needs.
Mobile UK’s content campaign shifts 5G attitudes
The telecommunications trade association worked with Purplefish to create research-based, jargon-free content which drove a positive uplift in attitudes to 5G mobile network technology.
Global cybersecurity company optimises digital advertising strategy to deliver 372% sales lead uplift
UpGuard partnered with Rocket for a data-driven, granular approach which increased its relevancy to its diverse B2B audiences and markets.
TikTok boosts user-base via #LearnOnTikTok social media campaign
Partnering with Mother, the video-sharing app engaged older audiences and drove downloads with its educational content campaign which was seeded by users and influencers across social media. This campaign was shortlisted in the 2021 Marketing Week Awards.
Tesco Mobile increases organic traffic and sales by streamlining search strategy
Working with QueryClick and Merkle, the telecoms provider optomised its organic and paid search performance and spend by analysing how and when brand bidding could be switched off. This case study won the search marketing category in the 2021 Marketing Week Masters awards.
Global cyber-security firm overhauls first-party data strategy to boost sales leads by 77%
Summary Online privacy regulations are increasingly reducing marketers’ access to third party data. Global cyber-security company F5 therefore wanted to future-proof its online audience engagement and digital advertising strategy by optimising its approach to first-party data. However, the company was focusing its data analysis on online first-party data and ignoring offline customer data, which meant […]
Warner Music increases audience engagement with personalised digital advertising strategy
The music publisher raised awareness of its artist Ashnikko’s new single via a data-driven, personalised digital audio campaign.