To make the most of Wimbledon’s drama, this year brands applied new rules to their tennis inspired marketing efforts.
Here some examples from brands like Jaguar, Robinsons, Stella Artois, Evian and Paddy Power.
Charities have an advantage over regular brands on social media.
They have a passionate, emotionally connected supporter base at their fingertips, ready to sing their praises.
However that doesn’t mean success is guaranteed, far from it. With organic reach squeezed and thousands of brands clambering for space on your newsfeed, it’s getting harder and harder to engage the people that matter.
Consumers have moved beyond traditional forms of engagement and they have much higher expectations towards brands to amuse and entertain them.
Marketers are taking notice of this by going beyond the traditional and merging creativity with social media.
Discover lesser-used metrics that can deliver more valuable insights when it comes to trending topics.
This is Simon Sinek during one of his inspiring TEDtalks, back in 2009:
To make the most of your employees’ sharing habits, it is important to learn which type of content they love best.
Getting the right influencers on-side can give any social campaign a massive boost.
The past week saw a 2,119% growth in referral traffic from Twitter to the Prostate Cancer UK website. The trigger: a simple tweet from Stephen Fry.
Fender and Gibson are the two most iconic guitar brands in the world.
Last week I took a look at Gibson’s excellent content marketing strategy and today, you guessed it, I’m going to do the same for Fender.
Instagram is proving to be a hugely important social network for brand marketers.
The limited functionality restricts the ability to drive any direct traffic or sales from the app, but it’s a great way to shape a brand’s image and improve reach among a younger audience.
It is my intention to write a few posts focusing on brands doing great work on Instagram, but first I feel it’s worth rounding up a few stats to show why it’s such an important social network.
There are a huge number of stats out there on Instagram usage, most of which are now inaccurate as the app’s audience is growing so quickly.
Grazia recently launched its own ecommerce store, which came complete with its own social network.
This got me thinking about what brands might gain from running their own social network.
Owning the user data and tailoring the experience to suit your brand are the most obvious examples, alongside the potential for increasing brand affinity and driving up that customer lifetime value.
It’s nearly November so it’s time to go on a whistle stop tour of the best social campaigns we’ve seen in the past month.
Before you ask, there is zero proof of ROI in this post. That’s not what we’re here for.
I’m merely trying to highlight cool and interesting social campaigns that have emerged in the month of October.
Read on to find out what we’ve seen, or for more on this topic check out my similar posts from August and September…