People are serious about the pumpkin spice latte (PSL). So much so that this year, Starbucks has launched a members-only Facebook group to foster love and appreciation for its famous seasonal drink.
Social commerce: in the western world, no company has really managed to make it work.
Frozen fish fingers: not the sexiest of foods.
Do brands and businesses really care about creating communities in social media?
This week it’s the turn of Qutee, a data-driven discussion platform that provides insight into audience conversation.
Here’s Tim Wilson, co-founder and CEO, to tell us about the highs and lows of building a tech startup.
Here’s the lowdown on Facebook’s big news recently and why it does matter to you as a user and as a marketer.
It isn’t as bad as some seem to be calling it out to be.
The philosopher of science Paul Feyerabend famously wrote that “the only principle that does not inhibit progress is: anything goes.”
In June, Facebook changed its mission statement to “bring the world closer together” and CEO Mark Zuckerberg announced that “we want to help 1bn people join meaningful communities.”
One of the ways Facebook is apparently going about trying to accomplish that is with the launch of Groups for Pages.
Social media has become the main place for people to share their experience of events as they happen.
On March 31st this year, 2.4m people across the globe took action against climate change.
Some turned off their mobile phones, while others organised community events. But whether large or small, each action was in support of Earth Hour – WWF’s annual event to raise awareness of environmental issues.
Community Management is an increasingly important role for many big brands. For Transport for London Cycling – where social media is at the forefront of a user-facing strategy – this has never been more pertinent.
I recently spoke with Matt Moran, TfL’s Online Community Manager for Cycling, to find out more about his role and how TfL is using social to engage with London’s cyclists.
Whether it’s a general comment or enraged criticism – social media is usually the first place customers go to voice their thoughts and opinions about utilities companies.
Because of this, it is important for brands to have a proper online reputation management strategy in place.