The Covid-19 pandemic has triggered an acceleration of digital transformation within the healthcare and pharma industry. According to a survey by GlobalData, 40% of pharmaceutical industry professionals in Europe and North America believe that the pandemic has accelerated digital transformation by more than five years.
Speaking at the Festival of Marketing on a panel about digital transformation in finance, Mark Evans, Managing Director of Marketing and Digital at Direct Line Group, told delegates, “The limit is our own beliefs about what customers are prepared to do, so expect ever more complicated journeys… to be done digitally.”
A look at the most important transformation stories arising from sectors from retail and grocery to finance, healthcare and travel.
Econsultancy founder Ashley Friedlein and a panel of senior brand marketers discuss what multichannel strategy will look like post-pandemic.
A look at the most important transformation stories arising from sectors from retail and beauty to finance and travel hospitality.
Adobe’s Digital Trends 2021 report sheds light on how far travel and hospitality companies need to go to meet customers’ expectations for digital experiences – and how they plan to make up the ground.
Produced by Econsultancy in partnership with Adobe, this report explores where digital strategies and investment are focused by healthcare and pharma companies, and the challenges that the sector continues to face.
To cater for rising public interest in Covid-19, Johns Hopkins Medicine quickly developed a search and content strategy early in 2020, changing the way it worked with experts across the organisation to make the most of its content architecture.
A report, produced by Econsultancy in partnership with Adobe, looking at the successes and challenges of digital transformation in the manufacturing industry, and how customer experience and digital capabilities are shaping the industry’s expectations.
This report, produced by Econsultancy in partnership with Adobe, explores the opportunities and challenges facing travel firms as they prepare for a digital-first, hyper-personalised future.
A look at the most important transformation stories arising from sectors from retail and grocery to finance, healthcare and travel.
An Econsultancy/Adobe report on the public services sector’s response to rapid digitisation. What technical and human components do public service organisations now need to provide in order to ensure the effectiveness of their digital services in a world that has abruptly gone virtual?