A quintessentially American company – Nike has a history of creating inspirational global advertising campaigns.
For its latest in the UK, the brand has taken a much more localised approach, honing in on the city of London and its swathes of determined and passionate young athletes.
Snapchat’s fortunes have declined since the company went public last year.
Facing waning user growth and a full-frontal attack from arch rival Facebook, some have gone so far as to suggest that Snapchat might not be built to last.
2017 was a stellar year for charity campaigns, with many innovative, uplifting, and impactful examples to choose from.
Does Google have memory loss?
According to Tim Bray, a former Googler and one of the authors of the original XML specification, the answer is yes.
This quick tip (and template), conceived by Meghan Casey in an article for the Content Marketing Institute, is one of many resources compiled in Econsultancy’s Content Strategy Best Practice Guide. It concerns the creation of a content marketing mission statement.
After a year in which Facebook found itself under growing scrutiny over how it determines what content is displayed to users, Mark Zuckerberg made a simple resolution for 2018: fix Facebook.
It would appear that the Facebook CEO is serious as not two weeks into the new year, the company has announced an update to its News Feed that will impact brands active on the world’s largest social network.
Subscription box services have continued to grow in popularity over the past few years.
Data tells us that there were 37m visits to subscription brand websites in April 2017 – an increase of 800% in just three years.
As a creative director from an editorial background, agile is a relatively new word for me. But the approaches to making and continously improving product that the word agile encapsulates are not.
Podcasts have exploded in popularity in the past couple of years. Once a forgotten medium, it’s now a burgeoning market, with the number of monthly listeners steadily growing year on year.
So, what’s behind the boom and what are the opportunities for brands? I recently caught up with Oli Walters, head of Sales at Audioboom, to get his thoughts on the matter.
Today’s youth – or ‘Gen Z’ as they’re also known – can be a tough crowd.
Well-informed, digitally-savvy, and particularly cynical when it comes to brand marketing – 16 to 24-year olds are an entirely new breed of consumers.
The popularity of experiential marketing continues, with brand events and experiences proving bigger and better than ever.
The benefits are clear. According to a study by Freeman, over half of global CMOs see brand experiences as a way to forge ongoing relationships with audiences, while 90% of global marketers think that brand experiences create more compelling engagement.