The California Consumer Privacy Act (CCPA) is coming on January 1, 2020 and last week, a major milestone was reached when regulators issued draft regulations that contain the finer details of the law’s implementation.
This week’s digital marketing stats include news about social media ad spend, data privacy, NPS scores, and lots more.
The Court of Justice of the European Union (CJEU) ruled this week that pre-checked consent boxes for the use of cookies are not valid.
Outlaw! It’s the creative brainstorming game marketing communications companies often play to encourage participants to come up with ideas for new products and services, and ways to change the way their businesses work for the better. It simply asks the participants to come up with ideas and innovative answers to the question: “What would you do if they made what your company does illegal?”
From Apple’s Intelligent Tracking Prevention (ITP) in Safari to Mozilla’s Enhanced Tracking Protection (ETP) in Firefox, cookies, the primary means through which marketers track consumers on the web, are under attack.
The GDPR was designed to help protect consumers’ data but one of the rights granted to consumers by the GDPR appears to have unintended consequences that threaten consumers.
Facebook has entered into a settlement with the US Federal Trade Commission (FTC) that will see the world’s largest social network pay a record-setting $5bn fine and submit to greater oversight of its practices.
It’s been now more than one year since GDPR came into force across Europe.
2018 was the year of GDPR: the General Data Protection Regulation, a comprehensive update to privacy laws enacted by the European Union.
Just as the General Data Protection Regulation (GDPR), a highly-anticipated and far-reaching update to European privacy law, came into effect on May 25, 2018, another major change to consumer privacy was being enacted in the United States: the California Consumer Privacy Act (CCPA).
Companies now spend over $100bn on digital advertising in the US alone and not surprisingly, they want to know whether or not that money is being spent well. Unfortunately, despite the fact that digital channels are theoretically the most trackable, attribution remains a significant challenge for many marketers.
Before you head off to enjoy the weekend, don’t forget to check out this week’s bumper stats roundup.