Jos Harrison, Global Head of Brand Experience and Design at Reckitt, spoke at Econsultancy Live about building brand equity throughout the FMCG customer journey, arguing for a service-led approach that recognises how consumers relate to brands.
Marvel Entertainment’s Executive Director of Social Media, Adri Cowan, took to the stage at Econsultancy Live: April 2023 to discuss the brand’s multi-generational, multi-platform fanbase, including how her team adapted its TikTok strategy.
Leaders from ecommerce businesses including Carwow and Ufurnish discuss current challenges and what marketers can do to build resilience.
In January, the 2023 Marketing Week Career and Salary Survey found that more than a third (34.4%) of marketers identified data and analytics as a significant skills gap within their organisation, making it the biggest marketing skills gap for the second year in a row. The question of how to tackle marketing’s various skills gaps […]
At Econsultancy Live, Jonathan Travers-Smith, founder and CEO of marketing agency Hot Pot China described some of the challenges for Western brands seeking to sell online into China, including how to optimise your existing ecommerce presence to cater to the needs of the Chinese consumer.