“Ecommerce is mostly marketplaces”: Colin Lewis on how brands can seize the marketplace opportunity
“Over 50% of the gross market value for the top six ecommerce players in the world is on marketplaces,” Colin Lewis, CMO of OpenJaw Technologies and author of Econsultancy’s Third-Party Marketplaces Best Practice Guide, told attendees at Econsultancy Live this week.
Despite the continuing domination of big retailer.com sites, and the rising trend for direct-to-consumer brands, “The bit that most people don’t realise,” said Lewis, “is that ecommerce is, pretty much, mostly marketplaces.”
Research, Trends and Best Practice
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This special edition of Digital Transformation Monthly looks at the rise of retail media networks and the conditions that have led to their growing appeal, featuring key stories from individual retailers.
Ecommerce: Third-Party Marketplaces Best Practice Guide
A comprehensive look at why brands must consider third-party marketplaces, with pragmatic advice on what is required to succeed across a range of them including Amazon, Alibaba, eBay and many more.
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“Ecommerce is mostly marketplaces”: Colin Lewis on how brands can seize the marketplace opportunity
“Over 50% of the gross market value for the top six ecommerce players in the world is on marketplaces,” Colin Lewis, CMO of OpenJaw Technologies and author of Econsultancy’s Third-Party Marketplaces Best Practice Guide, told attendees at Econsultancy Live this week. Despite the continuing domination of big retailer.com sites, and the rising trend for direct-to-consumer […]
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The Internet Statistics Database contains dozens of charts and statistics related to Amazon, for you to browse, save and export.