Marketing automation – no longer the bright young thing of marketing, but not necessarily at maturity yet either.
Econsultancy’s latest survey report, the State of Marketing Automation in Australia and New Zealand, in association with Oracle Marketing Cloud, assesses what marketers in the region are doing.
1. Executive Summary This is Econsultancy’s first State of Marketing Automation in Australia and New Zealand report, published in association with Oracle Marketing Cloud. The research is based on a survey of over 350 marketing professionals based in Australia and New Zealand and evaluates current adoption levels, tools and processes employed as well as […]
How do you measure chatbot success?
According to John Straw, senior advisor to McKinsey and Co and the opening speaker at Econsultancy’s Supercharged event, it is simply when the user does not realise they are being served by a robot.
The 2017 edition of the Email Industry Census was published in April and it highlighted just how important marketing automation has become.
When asked for the most significant attributes of an email service provider (ESP), most marketers (66%) chose marketing automation.
According to a recent Econsultancy report, marketers feel that email marketing delivers better ROI than any other digital channel.
The annual Email Marketing Industry Census in association with Adestra, offers insights into what marketers are doing globally through a survey of 1,200 marketers. At a recent Econsultancy event in Singapore hosted by NTUC, we reviewd these key insights.
These days, the marketing department is responsible for more and more of the sales funnel. It is no longer acceptable for marketing to pass along just any lead or contact.
Sales wants leads to be pre-qualified and “as hot as lava”. What were once the exclusive funnel stages for sales are now a shared responsibility, due to the increased use of marketing automation.
Although Artificial Intelligence (AI) has a very rich history, it wasn’t until the 20th century that the technology began to move forward at a significant pace.
In 1914, the first chess playing machine was created; and by 1997, AI was sufficiently developed to defeat Garry Kasparov, a chess grandmaster and widely considered one of the game’s greatest players.
1. Executive Summary This is the 11th annual Email Marketing Industry Census, published by Econsultancy in partnership with Adestra. Once again, more than 1,000 marketers (exactly 1,200 this year) took part in our online survey, carried out in February and March 2017. As well as an analysis of survey data and a comparison with results […]
To many brands, web analytics is all about reporting. They use their website data to see which pages are popular, track their site’s bounce rate, and understand the customer journeys which drive conversions.
But in 2017, argues Tealium’s Andy Clark, we will see the role of web analytics greatly expanded. It will, he states, be used both to enhance external communications as well as internal analysis.
Behind the scenes, artificial intelligence (AI) technology is increasingly present in sales and marketing software.
And many believe that it is not just going to have an impact but that it is going to dramatically reshape how sales and marketing function in the coming years.
Every year I pick out digital and marketing trends and developments which I think will shape the industry and digital/marketing planning and thinking in the year ahead.
As the old proverb goes, it’s difficult to make predictions, especially about the future.
Yet as a new year starts, making predictions is part of our jobs. Priorities have to be set, budgets allocated, and resources diverted according to how things have changed over the past 12 months.