Pritesh Gadhia is Managing Director, UK and Ireland, at Accenture Song (formerly Accenture Interactive). We asked him about his role, his opinions on the metaverse and the future of brand marketing. Tell us about your role – what does a typical day look like for you? There is no typical day! I’m fortunate to be […]
Amelia Dabell is Digital Planning Director at Fuse, a global sports and entertainment agency. We caught up to find out about her role, and how sports media and sponsorship is changing. Tell us about your role – what does a typical day look like for you? I am primarily responsible for leading and growing Fuse’s […]
Naeem Alvi-Assinder is the Founder and Managing Director at brand strategy and design agency, Notepad. I chatted with Naeem to find out more about Notepad, its ethos, and what he thinks are some of the key factors for brand growth in 2022. Tell me about Notepad – what was the motivation behind starting the company? […]
Susan Pratchett is Managing Director for Europe at Virtue Worldwide, a creative agency born from the Vice Media Group. I recently caught up with Susan to discuss her role and her opinions on the evolution of brand advertising. Tell us about your role… What does a typical day look like for you? I’m Managing Director […]
Ben Potter argues that although many agencies have become more efficient during the pandemic, there are still those that must sharpen their positioning to prevent common mistakes in pitching.
Danny Donovan is the UK CEO of Mediahub. We caught up with him to find out how his role has been impacted by Covid-19, as well as his hopes for the future.
Lesley Duncan is the strategy director at ForwardPMX, a brand performance agency. We caught up with Lesley to find out how Covid-19 has impacted her working life.
In today’s ‘Day in the Life’, Alistair Schoonmaker, founder & MD of new creative agency, Ultra Brand Studio, chats about working life during Covid, and what it was like launching a business during lockdown.
We recently spoke with Jake Welsh, Executive Creative Director at Dept, to find out how he has been navigating the past few months. Here’s what he had to say on the challenges of remote working for agencies, the so-called ‘need for offices’, and what strategy at Dept looks like now.
Ben Potter offers a canvas for helping agencies develop their business development and marketing plan and avoid yo-yoing revenue.
We recently caught up with Sarah Baumann, Managing Director at VaynerMedia, to find out more about her role, and how Covid-19 has impacted day-to-day working life.
For agency owners, 2020 has been a mixed bag at best. But now that the worst is (hopefully) behind us and agencies are turning their attention to addressing important issues like positioning, Ben Potter takes a hard look at the nebulous concept of agency ‘purpose’ – and whether it’s really needed at all.