Starling Bank increases ethical brand awareness with content marketing campaign
The UK online bank partnered with Third City to drive online media coverage by creating a free image library to better represent women and money in the media.
Ethical finance company boosts B2B pipeline by £2.8 million with LinkedIn lead generation strategy
etika partnered with Made By Giants to raise awareness then use engagement insights to message prospects directly.
HSBC’s test-and-learn digital marketing strategy increases mortgage applications and sales
The mortage provider met its high efficiency targets by continually optimising creative across digital channels against ongoing audience engagement analysis. This campaign was shortlisted in the 2021 Marketing Week Masters awards.
NOW: Pensions purpose-driven content marketing campaign boosts audience engagement
The UK pensions provider commissioned research to identify the UK’s most “underpensioned” groups, then targeted these segments with content and called for policy change. This campaign was shortlisted in the 2021 Marketing Week Masters Awards.
Janus Henderson boosts investor audience engagement by 173% with SEO strategy and website overhaul
The investment trust company worked with Hub to undertake a research-driven UX and content transformation which increased visitors, dwell rates and content downloads.
Prudential’s research-led content marketing campaign boosts B2B sales leads
Summary Intergenerational Financial Planning (IGP) is an increasingly essential part of the financial adviser offering. Leading savings and investment company Prudential, part of M&G plc, was therefore keen to enhance and showcase its IGP expertise. Working with financial services marketing agency Teamspirit, Prudential undertook an industry content audit then used those insights to create an […]
Pacific & Orient Insurance drives revenue uplift with push/pull digital advertising and content strategy
The Malaysian insurance provider partnered with Orion to launch its new car insurance product with a small budget paid search and social campaign which increased traffic, brand awareness and sales.
Global money transfer service’s international SEO campaign increases revenue by 27%
WorldRemit worked with Re:signal to research international search behaviour then optimised its content around the user journeys most likely to convert in its top-performing markets.
Loans company’s survey-based content marketing drives 172% website traffic uplift
Working with Elephate, Poland-based EFL increased links, users and organic search visibility with a series of survey-driven consumer trend reports.
Sainsbury’s Bank’s online Home Renovations Calculator drives 57% uplift in personal loans website traffic
Working with Yard, the bank capitalised on the fact that home improvements drive more personal loans, in a content marketing, SEO and digital PR campaign which increased its keyword rankings, website backlinks and traffic.
Tempcover transforms SEO strategy to achieve page one on Google and boost policy sales by 18%
The insurance provider built its new approach for the long term, reflecting onsite changes in its offline policies with an agile approach that forecasts further growth to come.
Single customer view helps drive a 45% increase in loan sales for NatWest
Summary In partnership with Zenith, NatWest increased sales by 47% year on year by creating a single digital targeting and measurement platform. This gave it the ability to efficiently target existing NatWest customers and measure performance online accurately. Objectives & Aims NatWest wanted to sell loans to its existing customers only. It partnered with Zenith […]