A day in the life of… Dave Castell, GM of Inventory and Partnerships EMEA at The Trade Desk
Dave Castell is GM of Inventory and Partnerships EMEA at demand-side platform The Trade Desk.
Dave Castell is GM of Inventory and Partnerships EMEA at demand-side platform The Trade Desk.
There’s lots to sink your teeth into in this week’s stats roundup.
It’s ‘stat’ time of the week again…
The advent of programmatic trading has revolutionised online advertising by allowing ad placements to be bought rapidly, efficiently and automatically.
It may not surprise digital marketers to hear that The Trade Desk has further embraced programmatic this quarter.
This week’s stats round up includes news about retail sales, TV ads, programmatic, and lots more to boot.
In the ten years since the dawn of programmatic, the industry has seen exponential growth, alongside constant change and complexity.
This report provides guidance on setting up and running a highly effective programmatic marketing campaign, serving as an informational tool for advertisers who run their ads programmatically, an audit guide for agencies that deliver the programmatic activity and a best practice manual for the trader.
The ways in which media buyers and sellers transact could undergo a major shift in 2019 as big publishers opt to reduce the amount of inventory they offer through open exchanges.
What have we learned in marketing and media from 2018?
Programmatic buying, or using algorithms to purchase digital ad space, has been a part of marketing for at least a decade – or even longer by some definitions.
Oli Knight is eBay’s head of UK advertising.