1
Why marketers are struggling to adopt AI
Artificial intelligence (AI) has become one of the most talked-about topics in marketing lately.
Creativity, bias and privacy: The questions we still have about AI
The Barbican’s latest exhibition explores the rise of artificial intelligence and the increasingly complex relationship between humans and technology.
The best digital marketing stats we’ve seen this week
Ladies and gents, here are your stats for the week.
AI copywriting: An overview
Copywriting is an often-overlooked but incredibly impactful art that, when done effectively, can have a hugely beneficial impact on ad click-throughs and campaign conversion rates.
From ABM to XaaS: A glossary of martech terminology
If you’ve ever clapped eyes on the Martech 5000 – that infamous mosaic of marketing technology companies, all jostling for space – you’ll be aware of how dense and confusing the martech landscape has become.
A day in the life of… CEO of Clever Monitor
Jan Svoboda is the CEO and co-founder of Clever Monitor, an AI marketing and automation software company.
The best digital marketing stats we’ve seen this week
It’s time for your weekly dose of digital stats.
A day in the life of… an AI language technician
Molly Elisha-Lambert is an AI language technician at Phrasee, a marketing platform that uses AI to create impactful email subject lines and social ad copy.
15 examples of artificial intelligence in marketing
Artificial intelligence and machine learning are an increasingly integral part of many industries, including marketing.
Three great product search experiences powered by machine learning
With multiple facets to optimise for higher conversions, ecommerce brands often treat on-site search as an afterthought. As a result, 72% of desktop ecommerce search engines cannot return relevant results for queries containing synonyms, misspelt words or searches using a model number. By failing to address the search experience, you are losing customers, especially when […]
1
The four most exciting areas of AI for marketers in 2019
The term artificial intelligence is now applied to such a wide range of applications these days, it’s difficult to know what AI truly is.
Six case studies of machine-learning powered email marketing
Machine learning has changed the game for email marketers.