Econsultancy Live helps marketers to build lasting customer relationships.
This November, Econsultancy will bring together marketing and ecommerce professionals in one space, to share notes, debate the future and explore solutions.
Econsultancy Live helps marketers to build lasting customer relationships.
This November, Econsultancy will bring together marketing and ecommerce professionals in one space, to share notes, debate the future and explore solutions.
Across industries, from retail to healthcare, an explosion of omnichannel experiences pose complex UX and design challenges. How are brands creating experiences that balance commercial value with customer centricity?
Topics to include but not limited to:
Omnichannel experiences
Personalisation
Employee experience
Accessibility and inclusion
Amidst lots of exciting innovation – from generative AI to forthcoming AR hardware to short-form video and the overlap of entertainment and commerce – marketers are still grappling with managing content at scale. Whether in CRM, advertising or across digital products, find out how brands are engaging their audiences.
Topics to include but not limited to:
Dynamic content
Short-form video and creators
Social commerce
Content management
Changes to privacy and tracking frameworks have arguably been the biggest disruptor in tech in recent years. With short-term measurement of ROI becoming more opaque in some channels, and against a backdrop of budget cuts, marketers need to ensure they are activating their data effectively.
Topics to include but not limited to:
Customer insight
First party data strategy
CRM activation
Analytics in the ATT / post-cookie era
In 2023, ecommerce could be set to once again grow faster than bricks and mortar. But how can brands beat the competition online, maintain their margins and drive lifetime value?
Topics to include but not limited to:
Merchandising and conversion
The digital shelf
Retail media
Sustainability
Econsultancy Live is curated by the thought-leaders behind Econsultancy and Marketing Week.
The challenging, constantly evolving nature of digital marketing and ecommerce is why some of the world’s most ambitious companies are partnering with Econsultancy. Econsultancy’s Multi-Touch Learning™ model reveals and addresses skill and knowledge gaps and lets your people learn in a way that’s continuous, connected and contextual. By deepening understanding, honing skills and changing mindsets, Econsultancy can help you accelerate growth.
Marketing Week has been at the centre of the marketing industry for more than 40 years, giving them unrivalled authority, trust and integrity. Marketing Week is for every marketer – whatever industry, whatever level, whatever challenge. Marketing Week is here to help you build influence, bolster your effectiveness and become the best marketer you can be.