Talent and recruitment

Client-side marketers earn more than their agency peers: report

If you want to be rich then you’re better off working client-side than in an agency, according to a new survey on marketing salaries.

Across all digital industries respondents working in-house earned more than people at the same level in agencies.

For example, the average salary for junior employees was £23,310 in agencies compared to £26,161 in client-side roles.

The gap was closest at senior level with agency respondents being paid £60,830 on average compared to £61,873 on client-side, but then the difference grew to roughly £20,000 at c-level (£95,212 vs. £114,199).

What are the essential skills for modern marketers? [infographic]

Looking to future proof your CV? Want to make sure your marketing team has the right mix of talent?

Our recent Skills of the Modern Marketer report defines the skills that senior marketers are seeking for their team. Both the broad knowledge areas and the deep vertical skills needed to be successful in marketing. 

As Neil Perkin’s blog post on the report mentioned last week, we also found a surprising focus on soft skills – in particular, adaptability, inquisitiveness and willingness to collaborate.

We created this infographic to summarise the findings of the report, based on interviews and a survey with senior level marketers. 

15 essential skills for modern marketers

What are the skills needed by marketers to be succesful in the future?

In our research for the Skills of the Modern Marketer report, we asked senior level marketers that question and have come up with 15 essential skills – organised into three ‘top five skills lists’ for marketing.

Why three lists? When we asked respondents about the skills essential to marketing there was a surprising focus placed on the soft skills.

So in addition to the usual broad knowledge areas and vertical skills areas, marketers need the right soft skills to be able to work across the organisation. The best ideas will founder without buy-in across the organisation and support from multiple teams.

Marketers also need to be able to adapt quickly in response to the rapid pace of change all around us.

So that leaves us with three top five lists, one each for soft skills, broad skills and technical skills.   

1 … 4 5 6 7 8