Minding the digital skills gap: top tips for aspiring modern marketers
At Marketing Week Live last week I listened to panellists speak about the skills required for today’s modern marketer and their advice for career progression.
How are brands structuring marketing teams in the face of a changing media landscape?
I recently attended the ISBA Annual Conference, where the theme of the day was ‘Future Inspiration: Impact Now’.
In other words, how brands are addressing current key challenges, as well as capitalising on opportunities in an evolving media landscape.
One of the most interesting afternoon talks was to do with how organisations are dealing with these challenges internally, specifically in terms of setting up marketing departments to deal with evolving consumer expectations.
Q&A: Direct Line’s MD on the marketing team of the future
Mark Evans is the Marketing Director for Direct Line Group.
Ahead of his headline session at Marketing Week Live this week, where he will be joining in on a discussion about the marketing team of the future, we caught up with him for a chat about the topic.
Will the digital skills gap hold back young entrepreneurs?
Many people like to bake or take photographs in their spare time, but according to new research, a growing number are considering turning their hobby into a full-time business.
A recent study by Wix found that 50% of Brits aged between 25 to 35 are planning to launch an online company in 2017.
Low growth predicted for digital agency revenues in 2017: Report
According to the latest research from Econsultancy, predicted growth for digital agencies in the UK has reached an all-time low.
While it’s encouraging that only 15% of survey respondents expect business to remain flat in 2017, the proportion of agencies expecting their businesses to grow by 50% or more has more than halved in the last two years, from 24% in 2014 to 11% this year.
The four goals underpinning Deliveroo’s growth strategy
From a London-based startup to a business that now operates in 12 countries – Deliveroo has grown at a rapid rate in just two years.
In fact, still growing at around 20%-30% each month, it is showing no signs of slowing down either.
How can marketers increase their business impact and career success?
Earlier this week I had the pleasure of attending the IPA’s Effectiveness Week conference.
Among the speakers was Patrick Barwise, Emeritus Professor of Management and Marketing at the London Business School.
How can companies attract and retain talent in the digital age?
The competition for talent has intensified, while the digital skills gap is widening.
In the UK, the digital sector has created an incredible demand for (and limited supply of) skilled digital candidates.
Hiring digital talent: What skills & characteristics do startups value?
What does it take to build a successful startup?
Alongside a simple proposition and a strong vision, the people you employ are a crucial factor in driving success.
What is an innovation lab and how do they work?
Innovation labs are springing up everywhere, with fintech a particular bright spot over the last year.
Looking at Google News results from September 2016 for fintech alone, I can see intiatives from Deutsche Bank, Royal Bank of Canada, Fidor, BMW, PayPal and many more.
Labs are now commonplace across industries from retail, to telecoms and travel.
Healthcare marketing salaries drop, but employees content
Healthcare organizations, including pharma and medical device firms, have been clamoring to hire marketers.
Despite the clamour, salaries for healthcare marketers dipped in the past year according to Medical Marketing & Media’s (MM&M) 2016 Career and Salary Survey, which polled 953 individuals employed in this role.
Beyond Brexit
How to achieve brand stability in shifting political, economic and cultural landscapes