This week’s ‘Day in the Life’ is a fascinating story of three friends and engineers who founded an apparel brand, got good at marketing and so decided to found a marketing agency, too.
We caught up with FlowState Marketing co-founder Shamus McNutt to find out more.
If there’s one common complaint across clients, large and not-so-large, with whom we have worked over the past six years, it’s been around ‘talent’.
Econsultancy has just published a new report titled How Marketers Learn. The research sought to identify how marketers are approaching their professional development and whether they are getting the necessary support from their employers.
Programmatic ad buying has been a boon for companies looking to gain more efficiency from their digital marketing efforts.
However, with this rapid adoption and growth of programmatic buying, challenges around brand safety, ad fraud and viewability have emerged.
For many small agency owners there comes a day when investing in a business development manager (BDM) is not only financially viable but integral to the next phase of growth.
Speaking to agency owners over the years, their efforts at recruiting and managing a BDM often don’t work out. The solution was the right one but the execution failed.
Once solely thought of in terms of support, IT is now recognised for playing a pivotal role in businesses undergoing digital transformation.
But what are the key challenges for IT leaders aiming to help drive this change? Econsultancy’s 2017 Digital Trends in IT report, published in association with Adobe, considers this question.
Foreword What does it take for a marketer to leverage digital disruptions? From ancient times, man has known only two responses to danger – fight or flight. That’s how many of us are responding to digital disruptions in our workplaces today. Thinking of digital disruption as a danger to our jobs or our way of working, either we resist them […]
Webinar recording Feedback? We would like to hear your thoughts, please click here to take our two-minute survey. Reports referenced How Marketers Learn Report – due to be published in July
From digital marketing to engineering, companies frequently face big challenges in attracting and recruiting talented professionals who have the skills they need to succeed.
While there are no silver bullets for finding and hiring great candidates for digital roles, there are numerous things companies can do to increase their odds of success when using job postings.
While the advent of digital technology is gradually improving HR practice, it also presents greater challenges for organisations.
So, from digital skills to performance management, how can businesses keep up? More to the point, how can they maximise the opportunity technology and data affords?
1. Executive Summary 1.1. About Econsultancy Econsultancy’s mission is to help its customers achieve excellence in digital business, marketing and ecommerce through research, training and events. Founded in 1999, Econsultancy has offices in New York, London and Singapore. Econsultancy is used by over 600,000 professionals every month. Subscribers get access to research, market data, best […]
Premier Inn is currently the world’s strongest hotel chain, according to a new ranking by Brand Finance.
Based on the analysis of marketing investment, equity, and the impact of these on business performance, Premier Inn was given a BSI (Brand Strength Index) of 88.7 out of 100, beating rivals such as Holiday Inn and Hilton.