Category: Reputation management

What banks can learn from Mondo’s record-breaking £1m crowdfunding campaign

Mondo Bank has a long journey ahead of it as it seeks to become the Facebook or Google of banking as venture capitalist Eileen Burbidge envisions.

But it took the upstart bank just 96 seconds to raise £1m from 1,861 people through a crowdfunding campaign on Crowdcube.

Thousands more would-be investors were left out, demonstrating that there’s significant demand on the part of everyday consumers to invest their own money into building the bank of the future.

Article Social

What’s the point of social media for luxury brands?

Research from Emerson College’s Engagement Lab, suggests luxury brands performing well in social media engagement often lagged behind in word-of-mouth (WOM) performance.

At the same time, brands who performed well in the WOM arena were making less impact in social media.

Article Privacy and data protection

California hospital cyber hack shows importance of digital risk management

If you haven’t heard about it yet, a hospital in Hollywood, California has been electronically dead in the water for over a week now.

Hackers are holding its medical record systems hostage until they are paid $3.6m (just over 8,500 in bitcoin).

Article Reputation management

Digital media vs. HIPAA violations: Risking your reputation in healthcare

Healthcare providers might be in for a rude awakening in 2016.

This year is quickly shaping up to be the one in which digital media moves from having an ancillary impact on healthcare organizations, to one in which it plays just as central a role as it does in other industries.

Blatant warning signs started to crop up in late 2015, but thankfully, there are ways to prepare.

Article Reputation management

Can companies protect their reputations from fake online reviews?

When it comes to managing their online reputations, businesses face numerous challenges.

Thanks to the popularity of online reviews and social platforms that can give average consumers a large voice, negative online buzz can cause real damage to a company and its brand.

And in the case of small businesses, negative online buzz can literally kill.

Article Reputation management

The seven deadly brand sins that can create a social media storm

There are many reasons why brands, of all sizes, become embroiled in a social media crisis and why they get things wrong; no two situations are identical.

However, most social media disasters are rooted in at least one common factor.

Article Customer Experience

Four ways to encourage more positive online customer reviews

It’s not surprising that what people are saying about your business online can dramatically affect its prospects.

But despite the importance of customer reviews, many businesses still struggle to get their customers to say nice things about them and their products or services.

Article Reputation management

This fake business might have a better online reputation than your real business

For most businesses, trying to build and maintain a pristine online reputation is an honest process.

At the same time, it can be costly and frustrating. Because of the challenges, some business owners turn to gray hat and black hat tactics. Just how effective can they be?

Article Content management

How employee advocacy can strengthen your communications

Thanks to social media, the reach of a company’s internal and external communications span much further than they used to.

Article Social

Five things brands can learn from Subway and Jared Fogle’s downfall

The man who had been the face of global food franchise Subway for more than a decade is reportedly planning to plead guilty to charges that he was in possession of child pornography.

In response to the news, Subway announced that it is terminating its relationship with Jared Fogle, or Jared as many Subway customers came to know him as.

Article SEO

Social media and the 2016 US election: can anyone follow Obama?

In the run up to the 2016 US presidential election, how successfully are candidates using social media and online content to engage with voters?

Article Online PR

Uniqlo sex tape: how brands dealt with the social reaction

The old adage “there’s no such thing as bad publicity” might just be true in the age of social media.

Just ask Japanese clothing retailer Uniqlo, which found itself in the spotlight after a mobile phone video showing an amorous couple getting to know each other in a Beijing store’s fitting room was distributed online.